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SW-30380 - USA (Texas) - Public Relations Software Services - Deadline February 5,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SW-30380

Government authority located in Texas, USA based organization looking for expert vendor for public relations software services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public relations software services to assist the agency’s marketing and communications department.
• Manage and enhance its public relations efforts for monitoring traditional, non-traditional and
social media
• Identify key media contacts and influencers at the national, regional and local levels, as well as
within the public transportation industry
• Provide management of media contact lists with secure storage and exporting options
• Provide comprehensive and in-depth media coverage analytics that allow the agency to analyze
a variety of media and ROI (return on investment) data and statistics
• Develop in-depth reporting for both overall media relations performance as well as specific
queried data
• Provide template media materials distribution (i.e. news releases, pitches, etc.), reporting and
response management
- The Marketing and Communications department has been tasked with reaching such goals as; increased brand mentions in various media outlets, accurate reporting of publicity values and broader reach amongst relevant media.
A. News Coverage and Media Monitoring: -
• Proposer to monitor in real time print publications such as newspapers, magazines and trade/business publications and provide full-text coverage, outlet name, date published and section/page information for each monitored result at no extra charge
• Proposer to monitor in real time broadcast closed-caption text from national, cable and local stations in the U.S. and provide video snippets of coverage that can be edited, downloaded
and shared
• Proposer to monitor in real time top-tier U.S. radio stations and provide mp3 or.wav file
snippets of coverage that can be edited, downloaded and shared
• Proposer to monitor in real time online news sources and social media platforms (including
but not limited to, Facebook, Twitter and blogs)
• Proposer to provide a minimum of five search agents/key words that will generate media articles/stories and user can utilize to search for media coverage in the platform
• Proposer to have all print, online, broadcast, radio and social media monitoring features in
its platform and capability to separate coverage type in platform
• Proposer to provide preview text and link to each story/article for all media coverage in the platform
• Proposer to provide customized monitoring lists when requested by the account user
• Proposer to provide campaign-specific and individual story tagging features with a search
function for organizing media coverage
• Proposer to have customer service and/or client support to add missing media coverage in
their platform in a timely manner when requested by account user
B. Media Contact Database: -
• Proposer to have robust U.S. database of journalists that spans across various media platforms, including print, online, broadcast, radio and blogs
• Proposer to have database updated daily to display any journalist changes
• Proposer to provide access to media-specific editorial calendars
• Proposer to provide journalist profile data to include preferred contact methods, social media profile information (i.e. Twitter handle), influence ranking, topics of interest, recent written articles and tweets
• Proposer to provide media outlet/contact information including email address, phone number, etc. for all contacts in the database
• Proposer to provide customizable media contact list development options, in which lists can be saved and downloaded from the platform
• Proposer to have customer service and/or client support to add missing journalists as requested by account user
C. Reporting and Analytics
• Proposer to provide in real time estimated reach and publicity value for all monitored mediums
(circulation, online impressions, click through rates, Nielsen estimate, audience reach, unique
visitors per month and publicity value)
• Proposer to have integration with Google Analytics for UTM code tracking and web site referral metrics
• Proposer to provide in real time detailed analytics dashboard and/or options that allow for easy creation of reports, graphs, charts and maps to support media relations efforts for traditional, non-traditional and social media efforts
• Proposer to provide campaign-level reporting options that includes metrics for media materials distribution, news coverage, reach, publicity value, etc. related to specific topics segmented by the user
• Proposer to have customizable reports that can be saved and downloaded from the platform
in multiple formats (PDF, excel, email,

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 5 February, 2020

Question Answer Deadline : Thursday, 23 January, 2020

Category : Software, System and Application, Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Texas

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