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MRB-15288 - USA (California) - Marketing Strategy and Execution Services - Deadline February 3,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15288

Government Authority located in California; USA based organization looking for expert vendor for marketing strategy and execution services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing strategy and execution services.
- Develop and maintain visual and verbal brand style guides
- Develop new concepts for cross-platform creative campaigns to meet those goals and objectives
- Develop campaign messaging
- Develop a comprehensive paid media plan for the airport including pay-per-click, display, social media, etc
- Identify and make strategic recommendations to the airport regarding innovative paid media tactics to efficiently and effectively engage stakeholders
- Monitor and measure paid media campaign performance throughout campaigns
- Provide as-needed graphic design services
- Develop signs, brochures, fliers and other collateral materials to support airport marketing and communication objectives, including to, art direction, graphic design, copywriting and digital animation
- Design and prepare materials for public presentations
- Provide as-needed videography, photography services for airport events and to support the airport’s storytelling
- Develop, produce and deliver original multimedia content to support the airport’s marketing goals and objectives, including video and audio production, animation, and other related services
- Develop multimedia content for the airport’s website, landing pages, social media channels, and other digital touchpoints
- Optimize the airport’s website and other digital channels for search engines
- Identify emerging digital and mobile engagement tools through which the airport might engage stakeholders in advancement of its marketing and communications goals
- Facilitate, recommend, and undertake development of new software-based solutions to enhance the airport’s stakeholder engagement through digital and mobile platforms
- Develop social media and digital engagement processes and procedures for airport staff to engage with the public online
- Identify, plan and execute innovative engagement tactics that advance the airport’s marketing and communication objectives
- Conduct comprehensive market sizing studies to inform the development of marketing strategies
- Provide analyses of marketing research, strategies and campaigns and reporting of results in various formats to meet the unique needs of internal and external airport stakeholders
- Expertise in search engine optimization and pay-per-click advertising.
(2) All questions had been submitted no later than January 10, 2020.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 3 February, 2020

Question Answer Deadline : Friday, 10 January, 2020

Category : Marketing and Branding, Graphics and Animation, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : California

RFP Expired

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