MRB-15328 - USA (Florida) - Branding, Marketing and Communications Services - Deadline February 25,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15328

Government authority located in Florida; USA based organization looking for expert vendor for branding, marketing and communications services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide branding, marketing and communications services.
- Brand Campaign Development and Management: Continue the development and management of Institutional brand campaign and assist with brand development. - Strategic branding, marketing and communication planning: Develop and assist with implementation of the institution’s annual strategic branding, marketing and communication plan. Analyze and interpret existing market research, monitor industry trends, and offer innovative strategies.
- Recruitment Campaign Development and Management: Development of recruitment campaign and major materials for undergraduate (First Time in College, transfer, non-traditional), graduate and certificate-seeking students. This includes but is not limited to management, concept development, design, art direction, copywriting, photography, video, web, and production services. Provide reporting/analytics to show individual ad performance/return on investment (ROI) and managing website guests’ ability to opt out of cookies in compliance with General Data Protection Regulation (GDPR).
- Institutional Communication Projects, Campaigns and Initiatives: Concept development, strategy, design, art direction, copywriting, photography, video, web and production services for institutional level communications projects, campaigns and initiatives. Development and execution of existing and upcoming University Advancement campaigns, including but not limited to the Capital Campaign fundraising initiative and continue the execution of the Stories of Impact campaign. Continue the development of Institutional Campaigns including but not limited to Make Your Mark and hire.  - Web Presence: Provide consulting and training to the UWF web team on web governance, web marketing strategy, SEO, analytics / measurement and accessibility and ADA compliance. Develop the strategy and manage the design, user experience, development and site build for annual enhancements to the design of uwf.edu primary templates, homepage and top tier pages. Provide web development and site build for special projects. Provide hosting services for special projects, if needed. Assist with emergency web development issues or technical problems, as needed.
6. Media Planning and Placement: Traditional and digital media planning, placement, trafficking, optimization, and reporting for all communication and marketing campaigns, including branding, recruitment, alumni, and various other campaigns. This includes managing the contracts, purchasing and payment directly to vendors.
7. Publicity: Define opportunities and provide research and recommendations for pitching story ideas to major media outlets.
8. Organizational Change Management Consulting: Provide organizational change management consulting to Institutional Communications.
9. Measurement and Evaluation: Provide monthly reports detailing measurement and evaluation of metrics for each relevant area of the Scope of Services.
(2) Contract period will be for three years.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 25 February, 2020

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development, Writing Services

Country : USA

State : Florida

Cost to Download This RFP Document : $ 5

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