MRB-15367 - USA (California) - Public Awareness Campaign Services - Deadline February 19,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15367

Government Authority located in California, USA based organization looking for expert vendor for public awareness campaign services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public awareness campaign services to develop and implement transportation programs designed to reduce traffic congestion and improve air quality for bus customer security and emergency preparedness.
- The goal of the bus customer security and emergency preparedness program is to create a public awareness campaign to address security and emergency preparedness while riding buses, as well as while at or around bus stops and bus transit centres
- The campaign will utilize the creative concepts from the previous campaigns by updating them to meet the goals of this program, as well as to expand the creative concepts to create targeted messages around these programs
- The awareness campaign will launch with a wide-spread awareness component spanning a six to eight-week cycle
- The campaign will consist of English, Spanish and Vietnamese components to reach our customer base
- Marketing and Digital Marketing Campaign Development, Management and Optimization
- Email and social media marketing strategy development, implementation, and optimization
- Print and digital creative development, design/copywriting and production
- Web and video design and production
- Photography, collateral production, printing, distribution, and specialty printing
- Web Development:
- Assist in web design and execution as necessary, firm should have proficiency with web design, development, testing and deployment
- The firm should have experience with the Ektron content management system, ASP.NET 3.5 framework and advance front-end technologies, such as HTML5 and jQuery
- Email and Social Media Marketing Strategy Development, Implementation and Optimization:
- Research, develop and propose new and innovative digital marketing strategies and tactics through email and social media to help octa create awareness of security and emergency preparedness while riding bus or using a bus transit facility
- Print and Digital Creative Development, Design, Copywriting and Production:
- Create strategic and innovative design theme and message that resonate with campaign in both online and print formats
- Be able to respond quickly to execute creative development through design, copywriting, and production in a timely manner to meet the project deadlines
- Adobe Creative Cloud including Photoshop, Illustrator, InDesign
- High resolution PDF
- Microsoft Office Word, Excel, PowerPoint
- Ability for FTP and Dropbox electronic file transfer
(2) All question must be submitted no later than January 27, 2020.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 19 February, 2020

Question Answer Deadline : Monday, 27 January, 2020

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : California

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