MRB-15706 - USA (Oregon) - Awareness Campaign Services - Deadline February 20,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15706

Government Authority located in Oregon; USA based organization looking for expert vendor for awareness campaign services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide awareness campaign services for creative concepts and messaging.
- Creative concept and messaging of a statewide awareness campaign must increase awareness of the issue of ‘conservation’ and brand awareness of land trusts across state (this is no one brand or organization, but a statewide issue/movement), call to action, leading concepts include: get outside, share your contact information, increase understanding and appreciation of the value that land provides to people's lives, engage younger audiences, people 25-50, across diverse ethnicities, genders, politics, include an array of visual and text assets per your strategic guidance—this could include a campaign identity, print/social applications, merchandise, ads, video, templates, offer tactics that do not alienate our current members and demographic, work for urban and rural audiences and across diverse interests, have a central campaign with opt-in opportunities; built as a modular system for scalability across 27 organizations—so our membership can participate at levels that work for them, be tailorable for members/brand to customize the content and add their logo (with varying technological capabilities), craft follow-up campaign creative for our member organizations to use, for how to reach out to contacts after the campaign, craft concepts and messaging that can be adjusted, but have longevity in the market, be creative in scale and tactics—using more than one approach, rely on a cost-effective investment that is not solely dependent on paid media and advertising, convey a tone that is fresh, unusual, accessible, hopeful, unifying and inspiring (really important!).
- Creative concepting: Messages, creative concepts and deployment outline (within budget) for an integrated 3-5-year campaign that supports two main strategies: increased 1) issue awareness and 2) engagement of younger audiences. Round 1 is at least 3 different ideas presented.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Thursday, 20 February, 2020

Category : Marketing and Branding

Country : USA

State : Oregon

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