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MRB-16168 - USA (California) - Micro Mobility Marketing and Outreach Services - Deadline May 29,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-16168

Government Authority located in California; USA based organization looking for expert vendor for micro mobility marketing and outreach services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide robust outreach and marketing campaign is key to achieving a safe and successful launch of a bike and scooter share system for users and non-users of the system, consultant to work collaboratively with city partners and micro mobility providers to develop an innovative marketing and outreach plan, execute marketing and outreach activities, and create materials that educate users about the rules of the road and parking requirements.
- Consultants are encouraged to bring fresh, innovative ideas to developing a marketing and outreach plan that includes strategies and materials for reaching target audiences, changing target behaviours, and achieving campaign goals.
- The marketing and outreach plan should include the following within a 12-month timeline: list of graphic elements to be produced, earned, social, and paid media opportunities (please provide data quantifying outreach impact where available), outreach kit, including electronic toolkit, videos, or games for electronic or in-person outreach, any on-street, in-person outreach and education recommendations, other innovative strategies and materials for changing target behaviours, estimated budget for all campaign expenses including social media influencers and media buys examples of campaign graphics and materials include the following: social media advertisements and posts for use by partners, providers, and influencers, text and graphics that can be used on websites and in email blasts, collateral materials, such as banners or signs for on-street, in-person engagement, design support for games or engaging activities for in-person outreach or social media engagement.
(2) All question must be submitted no later than May 1, 2020.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response should be submitted physically (courier or post).

Expiry Date : Friday, 29 May, 2020

Question Answer Deadline : Friday, 1 May, 2020

Category : Marketing and Branding

Country : USA

State : California

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