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SW-58194 - USA (South Carolina) - Media Monitoring Software as a Service - Deadline July 5,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SW-58194

Government Authority located in South Carolina, USA; based organization looking for expert vendor for media monitoring software as a service.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide commercial off the shelf media monitoring software as a service to conduct large, segmented mass emailing to media outlets and representatives; perform keyword searches amongst online news and social media sources; access customizable dashboards to display analytics; access to brand monitoring and analysis, and provide searches for article sentiments in both English and Spanish.
- Online Monitoring
• Ability to track online news sources from across the world, including every major media outlet
• Customization of source selections by media market (i.e., US only, top-tier media by circulation, state specific, etc.).
• Ability to add customized queries or searches to find media results.
• Ability to view results in a user-friendly interface.
• Ability to add sources at any time during the Contract Term.  
• Maintain a newsroom or central dashboard or platform for quick access/ viewing of chosen content.
- Media Contacts Database & Distribution
• Allow media contacts in the database to be filtered
• Offer journalist’s contact information in both the United States and internationally including access to reporters, editors, bloggers, and more.
• Ensure the media list-building database saves in the platform or can be exported (in CSV format). If the list is in the platform, the user must be able to send emails via the platform to receive open rate metrics on the backend.
• Allow for creation of unlimited number of distribution lists of journalists
• Allow for distribution of emails and press releases to individual journalists or multiple journalists within distribution list
• Mask all emails to send individually to each journalist.
• Update media contacts on an as needed basis.
• Remove media contacts on a quarterly basis or as needed, following multiple bounced email responses
- Social Media Monitoring
• Track social media mentions across all social media platforms, including channels such as Facebook©, Twitter©, LinkedIn©, Instagram©, YouTube©, comments, and reviews/forums.
• Provide an integrated mobile application designed for Apple© iOS and Android™ mobile platforms, enabling user access to its media monitoring account at any location, and enable any actions taken on the mobile application to be reflected on the web platform, such as tagging or communicating coverage.
• Create searches in foreign languages and characters (especially Spanish), to capture a full global picture of local, state, country, and international media.
- Social Media Management
• Ensure compatibility with Facebook©, Twitter©, Instagram©, YouTube© and LinkedIn©
• Allow full social media management (publishing, monitoring, engagement and measurement) from one platform.
• Manage conversations and interactions with targeted audiences.
• Connect all profiles and streamline into one view.
• Schedule posts across platforms to organize owned social calendar at least one year in advance.
• Post text, photos, videos, hyperlinks, gifs, and emojis natively from platform.
• Allow for bulk upload and duplication of posts.
• Ability to view analytics for each post/ platform (including, but not limited to, organic reach, paid reach, likes, comments, shares, comments).
• Support cross-channel and per platform reports.  
• Provide reports for individual campaigns run across social profiles separate from overall performance on social media.
- Website Integration/Platform Management
• allow to curate and automate delivery of news articles and social media mentions to the Agency News section of website. Contractor’s product must allow agency users the ability to preview and select articles that are most appropriate and relevant to external audiences
• Must not be browser specific and must run on a fully hardened and patched desktop or laptop running the most current version of Microsoft Windows.
(2) All questions must be submitted no later than June 23, 2022.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 5 July, 2022

Question Answer Deadline : Thursday, 23 June, 2022

Category : Software, System and Application, Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : South Carolina

Cost to Download This RFP Document : $ 5

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